For example, say you’ve got an important new video you want to share highlighting work you’ve done with a partner organization. In the Composer, you can schedule individual posts when composing them. There are three ways you can use Hootsuite to schedule LinkedIn posts. Scheduling LinkedIn posts in advance is an effective way to ensure you’re publishing enough content to engage and grow your audience. LinkedIn estimates that organizations that post at least once a month generally gain followers six times faster than those that don’t.

Now that your Page is completely filled out, let’s look at how Hootsuite helps social media managers more efficiently publish content to their organization’s LinkedIn Page. According to LinkedIn, completed Pages get 30% more weekly views. This shows customers that your Page is active and that you’re ready for business. Also include a URL, address, headquarter country, industry and company size. Include your logo, a cover image, and a company description using relevant keywords and phrases you want to turn up in searches by customers. To ensure you’re getting the most out of your organization’s LinkedIn Page, make sure it is completely filled out.

The Hootsuite dashboard helps social media managers more efficiently grow and engage audiences on their LinkedIn Pages.

Learn how to utilize these tools to boost the impact of your social media efforts, driving results and proving your ROI. Hootsuite’s free platform course provides the knowledge and skills to use the full suite of Hootsuite social media management tools.

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